MarketExp — Smart Sales Booster for WooCommerce

The complete currency and pricing engine for WooCommerce. Instead of buying and maintaining separate plugins for multi-currency conversion, regional pricing, cryptocurrency support, custom store currencies, loyalty programs, role-based discounts, bank commission / FX fees, price beautifier and rounder, payment gateway manager, customer wallet and cashback, storage cost applier, fraud protection, and revenue analytics — MarketExp handles all of it in one place.

What it does

MarketExp detects every visitor’s country at the server level — no cookies, no JavaScript required if you run Cloudflare. It converts prices instantly, applies the right discount or markup for that market, records the exchange rate permanently to the order, and flags anything that looks like fraud. It runs quietly on every page load without slowing your store.

Currency

30+ fiat currencies — all major world currencies displayed automatically in the visitor’s local currency. No manual switcher needed.

Display vs. payment currencies are independent — show prices in every currency, but control exactly which ones are accepted at checkout. Essential when your payment processor only supports certain currencies.

Live rates from 4 sources — TCMB, ECB, Open Exchange Rates, and CoinGecko. Update frequency is your choice: every 5 minutes to once a day. Manual override always available per currency.

Shipping, coupons, and bank fees all converted — a $10 fixed coupon stays $10 in any currency. Flat-rate shipping converts automatically. Nothing slips through unconverted.

Payment gateway filtering — show or hide payment gateways based on the customer’s active currency. Crypto checkout? Only show crypto-compatible gateways.

Pricing

PPP regional pricing — World Bank GNI data for 100+ countries. Brazil pays less, Switzerland pays full. AutoPilot calculates all adjustments in one click. Every country is fully overridable manually.

Regional discount badge — customers benefiting from regional pricing see a customizable badge next to the price. Choose icon, color, shape, and message text.

Cost price + profit margin — enter cost price per product. Set your margin percentage. MarketExp calculates the selling price. Currency conversion and PPP are applied on top. You always know your real profit per order.

Smart rounding and prettify — round up, down, or to nearest after conversion. Then apply .99 or .49 endings. Configurable per currency.

Variable product support — set a different currency and price on each variation independently. The original part priced in EUR, the domestic variant in TRY, the gold edition in USD. No manual conversion needed; MarketExp handles the rest.

Per-language pricing — selling the same product in multiple languages via WPML or Polylang? You can assign a different currency and base price per language version. A Turkish-language listing priced in TRY, an English-language listing priced in USD — each sold at its own rate without conflict.

Loyalty and role-based discounts — assign discount percentages to WordPress user roles: wholesale, VIP, subscriber, and so on. Highest eligible discount wins. Stacks with all other pricing rules.

Finance

Storage cost distribution — enter monthly or annual warehouse, server, or hosting costs in any currency. MarketExp divides them daily across all active products, adding a small automatic margin to cover overhead.

Customer wallet and cashback — set per-product cashback amounts in any currency. Balances accumulate in a customer wallet tab, applied automatically at checkout. Full transaction history with search and pagination.

Shipping Management by Payment Method — Cross-checking payment methods and shipping methods. Shipping Company A -> Cash on Delivery: Yes, Shipping Company B -> Cash on Delivery: No…

Bank commission / FX fee — add a configurable foreign exchange processing surcharge to checkout. Set your percentage, write a custom label, display it transparently in cart.

Manual order currency override — change currency or exchange rate on any order from the admin order screen. Essential for phone orders and manual corrections.

Cryptocurrency and Custom Currencies

Search and add any coin from CoinGecko — Bitcoin, Ethereum, USDT, Solana, DOGE, and more. Live rates update automatically. Smart decimal formatting shows 0.00008231 BTC, never 0.00 BTC.

Or create your own store currency — loyalty points, store credits, prepaid tokens. Set its value relative to any fiat currency.

Fraud Protection

MarketExp cross-references the visitor’s IP country against billing and shipping addresses on every order. When they don’t match and a discount would have been gained, the least-discounted country is applied automatically.

• IP vs billing/shipping country checked on every checkout
• Least-discounted country always applied on mismatch
• Full log: IP, country pair, resolved country, order link
• Filter by IP, country, or user ID
• Browser timezone cross-checked as additional fraud signal
• VPN / proxy detection (Lifetime plan)

Nothing is logged unless a discount would have been gained. No noise.

Order Snapshot

Exchange rate, IP address, detected country, applied PPP discount, browser timezone, and fraud signals are locked immutably into every order at the moment of purchase. The rate cannot be changed after checkout.

When a customer requests a refund three months later, the rate used for their original order is on record. No disputes. Your accountant has everything they need for tax compliance and legal protection.

Analytics

Advanced currency reports — revenue broken down by currency, country, and period. Distribution charts. Refund analysis by region. Best-selling and most-returned products. All normalized to base currency for real comparison across markets.

WooCommerce Analytics fix — MarketExp corrects WooCommerce’s native analytics dashboard so foreign currency orders don’t inflate your reported revenue.

Plugin performance metrics — the Reports page shows how much revenue impact the plugin’s own features have generated: total PPP discount applied across all orders, price rounding effect in base currency, regional pricing distribution by country, and wallet cashback issued vs. redeemed. You can measure what the plugin is actually doing for your store.

Setup and Compatibility

AutoPilot wizard — 5-step setup. Analyzes your store, checks payment gateways, calculates World Bank PPP adjustments, and recommends full settings. One click to apply everything.

Cache compatible — per-visitor currency caching with Vary Cookie integration. Works with LiteSpeed Cache, WP Rocket, W3 Total Cache, WP Super Cache, and Cloudflare page cache without serving wrong prices.

Right of Withdrawal Management — Granting customers in the European Union and worldwide the right to withdraw from a contract. Easy one-click use and analysis of the right of withdrawal in all languages.

Translation plugin compatibility — one checkbox enables price-locking filters for Polylang, WPML, and WooCommerce Multilingual. Prevents double-conversion when switching languages.

Geo-IP language redirect — optionally redirect visitors to the correct language version of your site based on IP country. No WPML or Polylang required.

35 languages built-in — Arabic, Bengali, Chinese, Dutch, French, German, Greek, Hindi, Indonesian, Italian, Japanese, Korean, Persian, Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian, Vietnamese, and more.

HPOS compatible — supports both legacy post-based orders and WooCommerce High-Performance Order Storage.

Settings Export / Import

Export your full configuration as a JSON file. Import it on another site in seconds. Move between staging and production without reconfiguring from scratch.

Demo User

One-click demo account creation. Grants view-only admin access — sees all plugin pages, cannot change anything. Use it for client handovers, team onboarding, or plugin demos.

Requirements

• WordPress 5.0+
• WooCommerce 6.0+
• PHP 7.4+

License

Single license covers up to 10 websites. Lifetime plan covers unlimited sites with a 100-year term, VPN/proxy detection, priority support, and early access to updates.

PPP pricing is active on the sales page — you’ll see the right price for your country automatically.